The power of viral networking is undeniable, but without a strong email marketing list you can’t really take advantage of the opportunities presented through the use of a mailing list. Gathering together that list is the hardest part of the process, particularly for “newbies” just starting out. How, then, can they take advantage of the potential offered by the net from day one?Through the use of a lead generator. A lead generator will quickly put you together with a list of hundreds or even thousands of like-minded individuals who are going to be interested in what you have to offer, and therefore are going to be able to help you build your business in no time. Through the multitude of lead generator resources available online you can expand your e-mail marketing program in the time it takes you to click a button.Advantages of Lead GeneratorsThe hardest part of e-mail marketing is building a mailing list. Why? Because thanks to the geniuses who invented SPAM many consumers are hesitant to give out their contact information for the purposes of receiving promotional e-mail from a business. They’re terrified that you’re going to sell their information to another competitor (a lucrative business, but one that doesn’t do much for the respectability of your business) and they’re going to find their inboxes full of junk mail that they didn’t want, didn’t ask for and can’t get rid of every morning.Since you can’t gather contact information without the consumers permission, and consumers are increasingly more hesitant to give out that information, the process of building a strong mailing list that will bring you definite results can take months or even years. You don’t want to have to wait that long!Enter the lead generator. Lead generators such as ListJoe.com are companies which have gathered together lists of hundreds of users who are interested in what you have to offer and have agreed to allow their e-mail addresses to be given out. These people are expecting to receive your promotions, so they’re not going to go running down the street yelling, “SPAM” in your general direction.What’s better, because these lead generators are going to contain lots and lots of e-mail addresses you’re going to be able to capitalize on the results of your e-mail marketing campaign almost instantly. Instead of building your mailing list one by one you’re going to be building it by the hundreds. Hundreds more possible leads almost always equates to more sales, which is going to leave your profit margin dancing with joy.Disadvantages of Lead GeneratorsBear in mind that when you use a lead generator to build your mailing list there’s always the risk that nothing is going to come of it. Why? Because these are people that have expressed an interest in an industry that is somehow related to yours. These aren’t the customers that have walked into your store or shopped on your site and already know (and like) how you do business and what you have to offer. They don’t know you, and because of that there’s no guarantee that they are going to make use of the e-mail marketing materials you send their way.Risks aside, however, lead generators offer a tremendous chance to build your business with very little expense on your part. If you’re having trouble getting your mailing list where you want it to go and you’re serious about getting some serious results from your e-mail marketing campaign you should definitely consider giving a lead generator a try.